Resonance is how much they care," he says. ![]() So many marketers are concerned with quantity, with numbers, with "reach," when what matters to people is emotional resonance. "Ask questions that Google can't answer and then go on a journey or a quest to try to answer them," Jay explains.īe original. What good marketers do is solve those conflicts. Storytelling is pretty straightforward, he says: "Stories contain three things.some kind of steady state some tension, some question.some sort of conflict and then a resolution." ![]() What is ABM? What is marketing automation? What is content marketing?" We do this with other things in marketing, too. "We overcomplicate it.becoming a storyteller," says Marketing Smarts guest Jay Acunzo. ![]() Don't miss a MarketingProfs podcast, subscribe to our free newsletter!
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